EVALUATE YOUR WEB SITE FOR DESIGN, ACCESSIBILITY AND USABILITY
Access Statistics
If your site is hosted with VoyageurWeb, our server logs each request it receives for a file on your web site. A request, also called an "access" or "hit," may originate from a user, web cache, search engine or firewall.
A program runs each evening to summarize this information into reports.
The main report summarizes top page and site accesses, and once a week a summary with more detail is generated for you.
Track accesses to your site at: http://__[your web site address]__/usage
Example: http://www.greatermankato.com/usage/
You'll find more information on how to interpret your web site usage statistics at: http://www.voyageurweb.com/statsguide/
Before and After
Before you create your new web site or before you remodel your existing web site, record a few things so you can check later to see if they have changed. Put it on your calendar to check these things every 6 or 12 months. Make sure your project manager at VoyageurWeb is aware of the things you are measuring so they can make suggestions for ways to maximize the things you are monitoring. And we can help with ideas for how to measure too!
- Sales
- Phone Calls
- Emails
- Foot Traffic (people entering your location
- Copying and Postage Costs
- Customer Feedback
Other Techniques
Use the following only on your web site and then track the number of responses you receive from each to determine response rates from the web site.
- Unique 800 number.
- Unique email address.
- Coupons/printable certificates customers redeem with you.
- Products and services offered only on the site.